Bass Pro Shops is North America’s premier outdoor and conservation company. Founded in 1972 when Johnny Morris began selling tackle out of his father’s liquor store in Springfield, Missouri, today we provide customers with premier destination retail in more than 150 locations across North America. In 2017 Bass Pro Shops acquired Cabela’s to create a “best-of-the-best” experience with superior products, dynamic locations and outstanding customer service.
Guided by the visionary leadership of our founder and CEO Johnny Morris, Bass Pro Shops is making a significant impact in on the future of conservation and the communities we serve. More than 40 years after Johnny began helping people connect with nature through a tiny bait shop, our conservation mission is to inspire people to enjoy, love and conserve the great outdoors.
Beyond retail, Bass Pro Shops also operates White River Marine Group, the world’s largest manufacturer of boats, plus award-winning resorts and nature destinations including Big Cedar Lodge, America’s Premier Wilderness Resort. Our passion for connecting people to nature extends to our CLUB program where customers earn points toward free gear and experiences, and a series of not-for-profit conservation attractions.
Inspiring everyone to enjoy, love and conserve the great outdoors.
The Outdoors Belong to Everyone
Our mission is to inspire everyone to enjoy, love and conserve the great outdoors. As part of that mission, we strive to engage diverse audiences in our business and celebrate diversity and inclusion throughout our team. From our marketing and outreach to our recruiting and development efforts, we leverage our role as a leader in the communities we serve to ensure we serve all communities.
Inclusion means there's a spot at the table for everybody, and we cultivate an enterprising spirit in our team members and throughout our company. A few years back, a young man in one of our boat plants suggested we manufacture our own kayaks, which were becoming a popular seller in our stores. Today, we make more kayaks than anyone in America.
Start your Next Adventure
"We have great people. How did we get them? One reason is because they share our passion. They would rather help people get connected to the outdoors - see a kid catch his first fish, help a family spend a night in a tent or buy their first boat. That's what we're all about." -Johnny Morris